Manufacturing Meets Social Media
In the boardroom at Williams and White, Burnaby B.C., more is discussed than just business trends, the value of the dollar, and how the shop is running. This is a manufacturing company that has added social media to its marketing program, a move that is not exactly revolutionary, but is uncommon in most manufacturing businesses today.
Founded in 1957 by Christopher Williams and partners Len and Jack Claxton, the company was originally named Claxton and Williams, and it operated solely as a machine shop for the local Vancouver industry. Two years later the Claxtons sold their shares to Len White, and the Williams and White brand was created.
Today the company is made up of three independent business units: equipment manufacturing, custom machining, and automation systems.